Fred Diamond


Monday, July 21, 2003

Fred Diamond

Fred Diamond has over 17 years of marketing success with leading high tech companies including Apple, Compaq, Compuware and high-flying software start-ups in e-commerce/Internet and data storage. He has provided marketing leadership for software, hardware, e-commerce, Internet, and data storage companies. His marketing experience spans market planning, product marketing, international marketing, communications, lead generation, and customer development. He specializes in developing and implementing realistic and accelerated go-to-market programs that enable customer segmentation and targeting to hasten business development. He is highly regarded for his expertise in helping companies align all of the elements necessary to successfully go to market. He is regarded as an expert at figuring out the highest-quality, lowest-cost programs needed to effectively find new prospects in what he calls "the rush to customers."

At Apple, he was a key member of Apple Federal Systems Group helping the company penetrate the Federal and other public sector markets. His final assignment at Apple was to create and build the company’s channel marketing programs in all Public Sector markets. He also was responsible for all service and support programs for two of Apple’s new products: a Macintosh desktop and the PowerBook Duo laptop, the first laptop with a docking station.

At Compaq, he was the marketing manager for Compaq Computer's initial foray into the Federal Government market in the mid-90s helping Compaq grow revenue from less than $20M to over $250M in three years. He marketed the company's entire product line including servers, laptops, and desktops. His responsibilities included advertising, trade show maximization, local sales events, partner marketing, channel development, seminars, and teamed events with companies such as Microsoft, Oracle, and Novell.

At Compuware, was a leader on the team that rolled out the company's e-commerce product marketing programs in 1999. He was renown for implementing new techniques such as web conferencing (webinars) to expand product communications. Much of his time was spent working with the European and Asian markets to ensure that Compuware's application lifecycle message was strong and well entrenched. For OneSoft, a high-profile e-commerce applications pre-IPO start-up, he built a 12-person marketing team that included PR and analyst relations, creative, brand, lead generation, and programs staff. He designed the corporation's pre-IPO and post-IPO communications and awareness strategies, which included road show presentation, positioning, and executive media training. In this role, he interfaced with bankers, investors, and venture capitalists.

Fred is well known for his witty and insightful presentations. Fred has been a speaker recently at American Marketing Association and Northern Virginia Technology Council events. He has been published in the Potomac Tech Journal and is a regular contributor to the monthly Customer Centric Systems newsletter. He is currently serving and has recently served as co- Chairman of the Northern Virginia Technology Council (NVTC) Business Development and Marketing Committee (2002-2004), President of the Washington chapter of the Marketing Executive Network Group (MENG), Treasurer of the Emory University Washington DC Alumni Association and Mentor, American Marketing Association

Fred has an MBA from San Jose State University and a BA from Emory University in Atlanta, GA. He currently resides with his wife and three children in Vienna, VA. An avid supporter of his son’s youth hockey and his daughter’s horseback riding, he can often be found at the Reston Hockey Rink or the stables.

phone: 703.281.1393


Cynthia Typaldos
Debi Jones

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